WRAP LAB – RETAINING CUSTOMERS THROUGH SMS

See how Wrap Lab delivers mouth-watering wraps and retains customers through personalized messaging. Wrap-lab started its café last year in I-8 Markaz Islamabad and since then it keeps growing bigger. The key ingredients to their success are their mouth-watering wraps and retention strategy.

Problem: With overflowing email inboxes, screens full of apps, and ever-changing social media algorithms that control which content mobile users see, wrap lab was looking for new ways to break through the digital clutter to reach mobile-first audiences and drive engagement and revenue.

Solution: To cater to these issues and stand out among competitors, Wrap lab started maintaining a database of customers who visit their outlet or order online, and then send personalized SMS with special discounts and loyalty codes to them using the ZEKLI.

Result: Text messaging allowed them to engage on a personal level...Read More